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employer branding

Employer Branding: Why Company Purpose Is Essential in Today’s Job Market

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When any business is discussed, many of us consider the consumer-facing elements of its brand. Distinct visual design, brand messaging, and the overall customer experience all play a pivotal role in creating trust between a company and its target audience. However, there are other aspects of branding to consider.  Have you ever thought about the …

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Recruiting Millennials: What Does the Next Generation Care About in the Workplace?

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If there seems to be a lot of hype these days about creating the perfect workplace for Millennials, it’s for good reason. According to Pew Research Center, Millennials (those born between the years of 1981 and 1996) are the largest generation in the U.S. labor force, reaching more than a third (35%) of the total …

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Salesforce & Uptimize Case Study

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Salesforce & Uptimize Case Study Salesforce started a neurodiversity hiring program in the summer of 2019 and they implement their core value of equality by providing everyone the same opportunities while, at the same time, finding a rich source of untapped talent pool in the neurodivergent network. This is something we at Uptimize experience quite …

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The Importance of Talent Management

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The Importance of Talent Management Talent management is a continuous process that involves the following five steps: Talent Planning Talent Attraction Talent Development Talent Retention Talent Transition Connected talent management is a systematic way of handling the above five categories so your business can thrive and your employees can fulfill the most important operational roles. …

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Common Misconceptions about Neurodiversity at Work

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Common Misconceptions about Neurodiversity at Work The neurodistinct community is large; estimates vary anywhere from 1 in 20 people to as many as 1 in 5. With those figures in mind, you most likely already work with neurodivergent talent in your company. What we could term the neurodistinct ‘affinity group’ – family members and close …

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7 Ways Your Hiring Process May Be Unintentionally Excluding Neurodivergent Talent

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7 Ways Your Hiring Process May Be Unintentionally Excluding Neurodivergent Talent There is still a chronic lack of awareness of neurodiversity in society as a whole, and as a result in many workplaces. Forms of neurodivergence remain poorly understood, generalized and stereotyped – for example, that all autistic people are male, or that ADHDers cannot …

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